International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou

• Pubblicazione: Bingley : , : Emerald Group Publishing Limited, , 2013
• Edizione: First edition.
• Descrizione fisica: 1 online resource (288 p.)
• Disciplina: 658.8
• Soggetto topico: Export marketing - Developing countries; Globalization; Marketing - Developing countries; Small business marketing - Developing countries
• Soggetto genere / forma: Electronic books.
• Altri autori: ChiouJhy-Shen JeanRuey-Jer ZouShaoming
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: FRONT COVER; INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; ABOUT THE CONTRIBUTORS; MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION; SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS; ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; METHOD; RESULTS; DISCUSSION AND IMPLICATIONS; CONCLUSION; REFERENCES ; AN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPSINTRODUCTION; THEORETICAL DEVELOPMENT; METHODOLOGY; CONCLUSIONS; LIMITATIONS AND FURTHER RESEARCH; NOTE; REFERENCES; THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSION; REFERENCES; SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS ; APPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUTSECTION III: EXPORT MARKETING CHANNELS; CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES; INTRODUCTION; LITERATURE REVIEW; RESEARCH METHODOLOGY; CASE FINDINGS AND DISCUSSION; DISCUSSION; CONCLUSION; REFERENCES; APPENDIX: TOPICS USED TO GUIDE INTERVIEWS; EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE; INTRODUCTION ; THEORETICAL ASPECTS ON DEPENDENCEMAIN FEATURES OF OUR CASE STUDY; ANALYSIS; CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES; SECTION IV: GLOBALIZATION AND CULTURE; WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU); INTRODUCTION; LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS; THE CONCEPTUAL FRAMEWORK; RESEARCH METHOD; IMPLICATIONS AND DISCUSSION; LIMITATIONS AND CONCLUSION; REFERENCES; A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION; INTRODUCTION; CONCEPTUAL BACKGROUND; METHODOLOGY; DISCUSSION AND CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES ; APPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS)
• Sommario/riassunto: Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to
• Titolo autorizzato: International marketing in rapidly changing environments
• ISBN: 1-78190-897-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910453497103321
• Lo trovi qui: Univ. Federico II
• Serie: Advances in international marketing ; ; v. 24.