LEADER 05088nam 22007211 450 001 9910453497103321 005 20200520144314.0 010 $a1-78190-897-4 035 $a(CKB)2550000001138041 035 $a(EBL)1507576 035 $a(OCoLC)866642936 035 $a(SSID)ssj0001174257 035 $a(PQKBManifestationID)11759992 035 $a(PQKBTitleCode)TC0001174257 035 $a(PQKBWorkID)11106594 035 $a(PQKB)10914748 035 $a(MiAaPQ)EBC1507576 035 $a(Au-PeEL)EBL1507576 035 $a(CaPaEBR)ebr10790388 035 $a(CaONFJC)MIL537742 035 $a(EXLCZ)992550000001138041 100 $a20131204d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInternational marketing in rapidly changing environments /$fedited by Ruey-Jer "Bryan" Jean, Jhy-Shen Chiou, Shaoming Zou 205 $aFirst edition. 210 1$aBingley :$cEmerald Group Publishing Limited,$d2013. 215 $a1 online resource (288 p.) 225 1 $aAdvances in international marketing ;$vvolume 24 300 $aDescription based upon print version of record. 311 $a1-78190-896-6 311 $a1-306-06491-0 320 $aIncludes bibliographical references. 327 $aFRONT COVER; INTERNATIONAL MARKETING IN RAPIDLY CHANGING ENVIRONMENTS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; ABOUT THE CONTRIBUTORS; MARKETING INNOVATION IN AND FROM EMERGING MARKETS: AN INTRODUCTION; SECTION I: MARKETING INNOVATION FROM EMERGING MARKETS; ENHANCING MARKET RESPONSIVENESS THROUGH KNOWLEDGE TRANSFER AND KNOWLEDGE CODIFICATION: EVIDENCE FROM FOREIGN SUBSIDIARIES IN CHINA; INTRODUCTION; CONCEPTUAL FRAMEWORK AND HYPOTHESES; METHOD; RESULTS; DISCUSSION AND IMPLICATIONS; CONCLUSION; REFERENCES 327 $aAN EXPLORATIVE STUDY ON THE IMPACT OF IT CAPABILITIES ON INTERNATIONAL KEY ACCOUNT MANAGEMENT CAPABILITIES AND FIRM PERFORMANCE IN INTERNATIONAL CUSTOMER-SUPPLIER RELATIONSHIPSINTRODUCTION; THEORETICAL DEVELOPMENT; METHODOLOGY; CONCLUSIONS; LIMITATIONS AND FURTHER RESEARCH; NOTE; REFERENCES; THE IMPACTS OF INSTITUTIONAL DIFFERENCES ON LEARNING IN INTERNATIONAL STRATEGIC ALLIANCES; INTRODUCTION; THEORETICAL FRAMEWORK AND HYPOTHESES; RESEARCH METHODOLOGY; RESULTS; DISCUSSION AND CONCLUSION; REFERENCES; SECTION II: ENTREPRENEURSHIP AND SMES EXPORTERS 327 $aAPPENDIX A: LIST OF ABBREVIATIONS FOR PERCEPTUAL MAP OUTPUTSECTION III: EXPORT MARKETING CHANNELS; CHANNEL STRATEGIES OF FOREIGN SALES SUBSIDIARIES: THE CASE OF FIRMS FROM DEVELOPING COUNTRIES OPERATING IN DEVELOPED COUNTRIES; INTRODUCTION; LITERATURE REVIEW; RESEARCH METHODOLOGY; CASE FINDINGS AND DISCUSSION; DISCUSSION; CONCLUSION; REFERENCES; APPENDIX: TOPICS USED TO GUIDE INTERVIEWS; EFFECTS OF THE TRANSACTION CHARACTERISTICS ON THE SIDE OF DEPENDENCE IN A CONTEXT OF VERTICAL COORDINATION: THE CASE OF FRESH PRODUCE EXPORTS FROM CHILE TO EUROPE; INTRODUCTION 327 $aTHEORETICAL ASPECTS ON DEPENDENCEMAIN FEATURES OF OUR CASE STUDY; ANALYSIS; CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES; SECTION IV: GLOBALIZATION AND CULTURE; WAVE OF HOME CULTURE AND MNC PERFORMANCE: THE KOREAN WAVE (HALLYU); INTRODUCTION; LITERATURE REVIEW ON CULTURE IN INTERNATIONAL BUSINESS; THE CONCEPTUAL FRAMEWORK; RESEARCH METHOD; IMPLICATIONS AND DISCUSSION; LIMITATIONS AND CONCLUSION; REFERENCES; A RECONCEPTUALIZATION OF THE DEGREE OF COMPANY GLOBALIZATION; INTRODUCTION; CONCEPTUAL BACKGROUND; METHODOLOGY; DISCUSSION AND CONCLUSION; ACKNOWLEDGMENTS; NOTES; REFERENCES 327 $aAPPENDIX: SELECTED SURVEY ITEMS FOR THE FINAL DoCG SCALES (DIMENSION - SUB-DIMENSION AND ITEMS) 330 $aVolume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export marketing channels, global companies and issues of national culture on consumers? evaluation of MNEs performance and teaching international marketing to 410 0$aAdvances in international marketing ;$vv. 24. 606 $aExport marketing$zDeveloping countries 606 $aGlobalization 606 $aMarketing$zDeveloping countries 606 $aSmall business marketing$zDeveloping countries 608 $aElectronic books. 615 0$aExport marketing 615 0$aGlobalization. 615 0$aMarketing 615 0$aSmall business marketing 676 $a658.8 701 $aChiou$b Jhy-Shen$0872642 701 $aJean$b Ruey-Jer$0872643 701 $aZou$b Shaoming$0872644 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910453497103321 996 $aInternational marketing in rapidly changing environments$91948087 997 $aUNINA