Trust, power and public relations in financial markets / / Clea Bourne
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| Autore: |
Bourne Clea
|
| Titolo: |
Trust, power and public relations in financial markets / / Clea Bourne
|
| Pubblicazione: | London ; ; New York : , : Routledge, , 2017 |
| Descrizione fisica: | 1 online resource (189 pages) |
| Disciplina: | 332 |
| Soggetto topico: | Finance |
| Public relations | |
| Trust | |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role. |
| Titolo autorizzato: | Trust, power and public relations in financial markets |
| ISBN: | 1-315-86752-4 |
| 1-317-96394-6 | |
| 1-317-96395-4 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910154707903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge new directions in public relations and communication research.