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Record Nr. |
UNINA9910154707903321 |
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Autore |
Bourne Clea |
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Titolo |
Trust, power and public relations in financial markets / / Clea Bourne |
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Pubbl/distr/stampa |
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London ; ; New York : , : Routledge, , 2017 |
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ISBN |
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1-315-86752-4 |
1-317-96394-6 |
1-317-96395-4 |
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Descrizione fisica |
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1 online resource (189 pages) |
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Collana |
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Routledge new directions in public relations & communication research |
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Disciplina |
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Soggetti |
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Finance |
Public relations |
Trust |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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PR in financial markets: "booms and busts" in trust -- Reframing trust, power & public relations -- Promoting state financial power: creditworthiness as trustworthiness -- Financial trade associations: territorial battles for trust -- Stock market storytelling and dalliances with trust -- Changing banking models, shifting trust relations -- Insurance, investment, pensions: rise of the robo-expert -- Financial exclusion: PR as activism and resistance -- Organising silence: public relations in financial silos -- Conclusion: revisiting the trust strategist's role. |
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