From brainwave to business : how to turn your brilliant idea into a succesful start-up / / Celia Gates ; foreword by Doug Richard
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| Autore: |
Gates Celia R. F.
|
| Titolo: |
From brainwave to business : how to turn your brilliant idea into a succesful start-up / / Celia Gates ; foreword by Doug Richard
|
| Pubblicazione: | Harlow, England : , : Financial Times Prentice Hall, , [2010] |
| ©2010 | |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (193 pages) : illustrations |
| Disciplina: | 658.1/1 |
| Soggetto topico: | New products |
| Persona (resp. second.): | RichardDoug |
| Note generali: | Includes index. |
| Nota di contenuto: | How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success. |
| Sommario/riassunto: | Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc. Based on the author’s own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with stories from the front line. “If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start.” Doug Richard, Dragon Investor, Founder of School for Start-ups “Compelling insight and fantastic advice from someone who has been there and done it. I’d suggest this book as a must read for all would-be inventors.” Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph) |
| Altri titoli varianti: | How to turn your brilliant idea into a successful start-up |
| Titolo autorizzato: | From brainwave to business |
| ISBN: | 1-283-51905-4 |
| 9786613831507 | |
| 0-273-74407-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910150240003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Financial Times