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Record Nr. |
UNINA9910150240003321 |
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Autore |
Gates Celia R. F. |
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Titolo |
From brainwave to business : how to turn your brilliant idea into a succesful start-up / / Celia Gates ; foreword by Doug Richard |
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Pubbl/distr/stampa |
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Harlow, England : , : Financial Times Prentice Hall, , [2010] |
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©2010 |
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ISBN |
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1-283-51905-4 |
9786613831507 |
0-273-74407-0 |
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Edizione |
[1st edition] |
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Descrizione fisica |
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1 online resource (193 pages) : illustrations |
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Collana |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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How to generate new ideas -- What to do with a brilliant brainwave -- How to develop your brainwave further -- How to secure your intellectual property -- Publicly disclosing your brainwaves -- How to plan your business -- How to raise funds for your business -- How to get rich from your ideas -- How to put your brainwave into production -- How to generate unlimited profits from sales -- How to attract more of the "right" attention by marketing and promoting your business -- How to test, measure and continually optimise everything you do -- What to do if somebody has stolen your idea -- How to develop your brand and grow your assets -- How to manage and multiply your success. |
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Sommario/riassunto |
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Award-winning entrepreneur, Celia Gates, shows you how to build a profitable business from your idea, from patenting and prototyping and marketing to sales. This book offers advice about business start-ups based on products as well as services. It takes you through prototyping and protecting your idea, in addition to covering all the areas you would usually find in a business start-up book, including raising finance, business planning, sales and marketing etc. Based on the authors own experience, it gives a realistic and honest understanding of the perils of setting up a business, combining practical advice with |
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stories from the front line. If you are an Artist, Designer or Ideas Person looking to understand how a good idea can become a profitable business then this book will help you get off to a great start. Doug Richard, Dragon Investor, Founder of School for Start-ups Compelling insight and fantastic advice from someone who has been there and done it. Id suggest this book as a must read for all would-be inventors. Jamie Oliver, freelance journalist (Financial Times, Daily Telegraph) |
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