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Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway



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Autore: Calloway Joe Visualizza persona
Titolo: Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway Visualizza cluster
Pubblicazione: Hoboken, N.J., : John Wiley & Sons, c2009
Edizione: 2nd ed.
Descrizione fisica: 1 online resource (270 p.)
Disciplina: 658.4/013
658.4012
Soggetto topico: Benchmarking (Management)
Corporate image
Brand name products
Soggetto genere / forma: Electronic books.
Note generali: Includes index.
Nota di contenuto: Becoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author
Sommario/riassunto: A revised and updated edition of the bestselling ""no-nonsense guide to beating the competition.""-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-
Titolo autorizzato: Becoming a category of one  Visualizza cluster
ISBN: 9786612278952
0-470-52933-4
1-282-27895-9
1-118-25617-4
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910141307503321
Lo trovi qui: Univ. Federico II
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