02770nam 2200601Ia 450 991014130750332120170815164924.097866122789520-470-52933-41-282-27895-91-118-25617-4(CKB)2670000000163340(EBL)456057(OCoLC)499060891(SSID)ssj0000357009(PQKBManifestationID)11261591(PQKBTitleCode)TC0000357009(PQKBWorkID)10352548(PQKB)10084569(MiAaPQ)EBC456057(EXLCZ)99267000000016334020090408d2009 uy 0engur|n|---|||||txtccrBecoming a category of one[electronic resource] how extraordinary companies transcend commodity and defy comparison /Joe Calloway2nd ed.Hoboken, N.J. John Wiley & Sonsc20091 online resource (270 p.)Includes index.0-470-49635-5 1-118-25011-7 Becoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author A revised and updated edition of the bestselling ""no-nonsense guide to beating the competition.""-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-Benchmarking (Management)Corporate imageBrand name productsElectronic books.Benchmarking (Management)Corporate image.Brand name products.658.4/013658.4012Calloway Joe942464MiAaPQMiAaPQMiAaPQBOOK9910141307503321Becoming a category of one2246385UNINA