You can kill an idea, but you can't kill an opportunity : how to discover new sources of growth for your organization / / Pam Henderson

• Autore: Henderson Pamela W
• Pubblicazione: Hoboken, New Jersey : , : John Wiley & Sons, , 2014
• Edizione: 1st edition
• Descrizione fisica: 1 online resource (266 p.)
• Disciplina: 658.4063
• Soggetto topico: Creative ability in business; Opportunity
• Soggetto genere / forma: Electronic books.
• Note generali: Includes index.
• Nota di contenuto: You can kill an IDEA . . .but you can't kill an OPPORTUNITY!: How to Discover New Sources of Growth for Your Organization; Copyright; Contents; Chapter 1: Big Thinking; Chapter 2: Big Growth; Chapter 3: Big Opportunity; Big Sources; Big Relationships; Chapter 4: Big Exploration; Big Trends; Big Dimensions; Big Insights; Big Picture; Chapter 5: Big Landscape; Big Spaces; Big Starters; Big Shapers; Big Stories; Chapter 6: Big Ideas; Big Farming; Killer Ideas; Big Mining; Chapter 7: Big Future; Little Epilogue; Index
• Sommario/riassunto: Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can't Kill An Opportunity! shows how to apply Opportunity ThinkingTM in y
• Titolo autorizzato: You can kill an idea, but you can't kill an opportunity
• ISBN: 1-119-20487-9; 1-118-82274-9; 1-118-82284-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910138995503321
• Lo trovi qui: Univ. Federico II