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Autore: |
Baras Jeremy <1988->
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Titolo: |
PopUp republic : how to start your own successful pop-up space, shop, or restaurant / / Jeremy Baras
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Pubblicazione: | Hoboken, New Jersey : , : Wiley, , 2016 |
©2016 | |
Edizione: | 1st edition |
Descrizione fisica: | 1 online resource (152 p.) |
Disciplina: | 658.8/7 |
Soggetto topico: | Retail trade - Seasonal variations - United States |
Small business marketing - United States | |
Store location - United States | |
New business enterprises - United States | |
Retail trade - Seasonal variations - Europe | |
Small business marketing - Europe | |
Store location - Europe | |
New business enterprises - Europe | |
Comerç al detall | |
Màrqueting | |
Creació d'empreses | |
Soggetto geografico: | Estats Units d'Amèrica |
Europa | |
Soggetto genere / forma: | Electronic books. |
Llibres electrònics | |
Classificazione: | BUS025000 |
Note generali: | Includes index. |
Nota di contenuto: | Machine generated contents note: Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States (a Case Study) Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index . |
Sommario/riassunto: | "PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"-- |
Titolo autorizzato: | PopUp republic ![]() |
ISBN: | 1-119-14748-4 |
1-119-17649-2 | |
1-119-14747-6 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910131543303321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |