05460nam 2200865 450 991013154330332120220425110032.01-119-14748-41-119-17649-21-119-14747-6(CKB)3710000000491852(EBL)4187195(SSID)ssj0001570997(PQKBManifestationID)16217982(PQKBTitleCode)TC0001570997(PQKBWorkID)14809601(PQKB)11022734(PQKBManifestationID)16164058(PQKBWorkID)14809602(PQKB)22722552(MiAaPQ)EBC4187195(DLC) 2015040235(CaSebORM)9781119145912(EXLCZ)99371000000049185220151229h20162016 uy 0engur|n|---|||||txtccrPopUp republic how to start your own successful pop-up space, shop, or restaurant /Jeremy Baras1st editionHoboken, New Jersey :Wiley,2016.©20161 online resource (152 p.)Includes index.1-119-14591-0 Machine generated contents note: Preface Acknowledgments Introduction Section 1: The Pop-Up Industry Chapter 1: What Is a Pop-Up? Chapter 2: The Makings of PopUp Republic Chapter 3: Pop-Ups: The State of the Nation Chapter 4: Pop-Ups: The State of the World Chapter 5: The Size of the Pop-Up Industry in the United States (a Case Study) Chapter 6: The Case for Pop-Up Urbanism as a Tool to Vitalize Local Economies Chapter 7: Interview with an Urban Economic Development Professional About Pop-Ups Section 2: Becoming a "Popupreneur" Chapter 8: Are You a Good Candidate to Host a Pop-Up? Chapter 9: A Day in the Life of a Popupreneur Chapter 10: Choosing a Concept Chapter 11: Creating a Concept vs. Creating a Concept That Sells Chapter 12: What to Expect Chapter 13: How to Manage It All Chapter 14: The Day-to-Day Chapter 15: What Is Success? Chapter 16: Customers Section 3: The Execution Chapter 17: Pop-Up Shops Chapter 18: Interview with Greg Spielberg, Founder of Imagination in Space Chapter 19: Pop-Up Restaurants Chapter 20: Food Trucks Chapter 21: Interview with Jeff Wang, Owner of Yum Dum Food Truck Chapter 22: Fashion Trucks Chapter 23: Interview with Laura Layton, Owner of Tin Lizzy Fashion Truck Chapter 24: Pop-Up Spaces Chapter 25: Interview with Aaron Gadiel, Shopping Center Executive Chapter 26: Farmers Markets Chapter 27: Flea Markets Chapter 28: Yard Sales Chapter 29: The Ideal Pop-Up Customer: Why You Should Target Millennials Chapter 30: Case Study: The Launch of a Pop-Up Store Chapter 31: Pop-Up Checklist Section 4: What's Ahead Chapter 32: Reload, Fire, Aim Chapter 33: Interview with Shuchi Naidoo, Founder of 29 Calories Pop-Up Restaurant Chapter 34: Look Out! Here Come the Big Brands and Big Malls Chapter 35: Interview with Melinda Holland, SVP of Business Development for General Growth Properties Chapter 36: Interview with Patty Hirt, Retail Development for General Growth Properties Chapter 37: Pop-Ups: Why They Are Becoming Permanent Chapter 38: Pop-Ups and Baby Boomers: A Perfect Fit About the Author Index ."PopUp Republic delves into the $50-billion dollar pop-up industry and includes stories, examples, anecdotes, case studies and a how-to guide of how to create a successful pop-up. Based on Baras' broad experience and unparalleled knowledge, PopUp Republic covers all aspects of pop-ups, including an evaluation of the U.S. vs. European/world pop-up markets; tools needed to create successful pop-ups; what constitutes a pop-up; the costs and benefits of pop-ups; what permits, insurance and licenses are needed to open a pop-up; and much more. More than just an A-to-Z guide on how to launch and operate a successful pop-up, PopUp Republic shows how pop-ups are disrupting the retail, dining and entertainment industries in this country and around the world"--Provided by publisher.Retail tradeSeasonal variationsUnited StatesSmall business marketingUnited StatesStore locationUnited StatesNew business enterprisesUnited StatesRetail tradeSeasonal variationsEuropeSmall business marketingEuropeStore locationEuropeNew business enterprisesEuropeComerç al detallthubMàrquetingthubCreació d'empresesthubEstats Units d'AmèricathubEuropathubElectronic books.Llibres electrònicsthubRetail tradeSeasonal variationsSmall business marketingStore locationNew business enterprisesRetail tradeSeasonal variationsSmall business marketingStore locationNew business enterprisesComerç al detallMàrquetingCreació d'empreses658.8/7BUS025000bisacshBaras Jeremy1988-962247MiAaPQMiAaPQMiAaPQBOOK9910131543303321PopUp republic2181866UNINA