The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / / Robert E. Johnston, Jr., J. Douglas Bate
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| Autore: |
Johnston Robert E
|
| Titolo: |
The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / / Robert E. Johnston, Jr., J. Douglas Bate
|
| Pubblicazione: | New York, : AMACOM, c2003 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (305 p.) |
| Disciplina: | 658.4/012 |
| Soggetto topico: | Strategic planning |
| Altri autori: |
BateJ. Douglas
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 279-282) and index. |
| Nota di contenuto: | Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation. |
| Sommario/riassunto: | Strategy Innovation: sound business planning meets your company's bold vision of the future. |
| Titolo autorizzato: | The power of strategy innovation |
| ISBN: | 1-282-75956-6 |
| 9786612759567 | |
| 0-8144-2749-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910828862703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |