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Record Nr. |
UNINA9910828862703321 |
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Autore |
Johnston Robert E |
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Titolo |
The power of strategy innovation : a new way of linking creativity and strategic planning to discover great business opportunities / / Robert E. Johnston, Jr., J. Douglas Bate |
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Pubbl/distr/stampa |
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New York, : AMACOM, c2003 |
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ISBN |
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1-282-75956-6 |
9786612759567 |
0-8144-2749-9 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (305 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references (p. 279-282) and index. |
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Nota di contenuto |
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Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation. |
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Sommario/riassunto |
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Strategy Innovation: sound business planning meets your company's bold vision of the future. |
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