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Autore: | Joseph Jim <1963-> |
Titolo: | The experience effect : engage your customers with a consistent and memorable brand experience / / Jim Joseph |
Pubblicazione: | New York, : AMACOM, c2010 |
Edizione: | 1st edition |
Descrizione fisica: | 1 online resource (241 p.) |
Disciplina: | 658.8/27 |
Soggetto topico: | Branding (Marketing) |
Brand loyalty | |
Customer relations | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile |
6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track | |
Afterword: Click-Through: Making It RealIndex; About the Author | |
Sommario/riassunto: | Customers don't just buy products. They buy an experience. Here's how to create one through your marketing. |
Titolo autorizzato: | The experience effect |
ISBN: | 1-282-56868-X |
9786612568688 | |
0-8144-1555-5 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910824271703321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |