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100   $a20100114d2010      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe experience effect $eengage your customers with a consistent and memorable brand experience /$fJim Joseph
205   $a1st edition
210   $aNew York $cAMACOM$dc2010
215   $a1 online resource (241 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-1554-7 
320   $aIncludes bibliographical references and index.
327   $aContents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile
327   $a6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track
327   $aAfterword: Click-Through: Making It RealIndex; About the Author
330   $aCustomers don't just buy products. They buy an experience. Here's how to create one through your marketing.
606   $aBranding (Marketing)
606   $aBrand loyalty
606   $aCustomer relations
615  0$aBranding (Marketing)
615  0$aBrand loyalty.
615  0$aCustomer relations.
676   $a658.8/27
700   $aJoseph$b Jim$f1963-$01645484
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910824271703321
996   $aThe experience effect$93991973
997   $aUNINA