Polls, expectations, and elections : TV news making in U.S. presidential campaigns / / Richard Craig

• Autore: Craig Richard (Professor of journalism)
• Pubblicazione: Lanham, [Maryland] : , : Lexington Books, , 2015; ©2015
• Descrizione fisica: 1 online resource (253 p.)
• Disciplina: 070.4/4932470973
• Soggetto topico: Television broadcasting of news - Political aspects - United States; Television and politics - United States; Presidents - United States - Election; Mass media and public opinion - United States; Journalism - Political aspects - United States; Public opinion polls - United States
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Introduction : the democratic process, television, and polls -- Presidential campaigning and the rise of mass media -- Campaigning in the image-making age -- Polling as a political (and media) necessity -- Lesser expectations : early TV network poll usage -- Soaring expectations : you poll, I jump -- Splintering expectations : poll overkill and new media -- Conclusions and implications for future research.
• Sommario/riassunto: <span><span>This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.</span></span>
• Titolo autorizzato: Polls, expectations, and elections
• ISBN: 1-4985-0628-3; 0-7391-9150-0
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910819428403321
• Lo trovi qui: Univ. Federico II