02972nam 2200673 450 991081942840332120200520144314.01-4985-0628-30-7391-9150-0(CKB)2670000000585698(EBL)1890556(SSID)ssj0001383334(PQKBManifestationID)12604154(PQKBTitleCode)TC0001383334(PQKBWorkID)11477192(PQKB)11132916(MiAaPQ)EBC1890556(Au-PeEL)EBL1890556(CaPaEBR)ebr11025388(CaONFJC)MIL678875(OCoLC)898214093(EXLCZ)99267000000058569820150313h20152015 uy 0engur|n|---|||||txtccrPolls, expectations, and elections TV news making in U.S. presidential campaigns /Richard CraigLanham, [Maryland] :Lexington Books,2015.©20151 online resource (253 p.)Description based upon print version of record.1-322-47593-8 0-7391-9149-7 Includes bibliographical references and index.Introduction : the democratic process, television, and polls -- Presidential campaigning and the rise of mass media -- Campaigning in the image-making age -- Polling as a political (and media) necessity -- Lesser expectations : early TV network poll usage -- Soaring expectations : you poll, I jump -- Splintering expectations : poll overkill and new media -- Conclusions and implications for future research.<span><span>This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.</span></span>Television broadcasting of newsPolitical aspectsUnited StatesTelevision and politicsUnited StatesPresidentsUnited StatesElectionMass media and public opinionUnited StatesJournalismPolitical aspectsUnited StatesPublic opinion pollsUnited StatesTelevision broadcasting of newsPolitical aspectsTelevision and politicsPresidentsElection.Mass media and public opinionJournalismPolitical aspectsPublic opinion polls070.4/4932470973Craig Richard(Professor of journalism),542MiAaPQMiAaPQMiAaPQBOOK9910819428403321Polls, expectations, and elections3924687UNINA