The development of marketing management : the case of the USA, c. 1910-1940 / / Kazuo Usui

• Autore: Usui Kazuo <1953->
• Pubblicazione: Aldershot, England ; ; Burlington, VT, : Ashgate, c2008
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (179 p.)
• Disciplina: 658.8001
• Soggetto topico: Marketing - United States - Management - History - 20th century; Marketing - United States - History - 20th century; Marketing - Management
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers ; 6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; Index
• Sommario/riassunto: This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
• Titolo autorizzato: The development of marketing management
• ISBN: 1-281-76593-7; 9786611765934; 0-7546-8230-7
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910812802103321
• Lo trovi qui: Univ. Federico II
• Serie: History of retailing and consumption.