02868nam 2200637Ia 450 991081280210332120200520144314.01-281-76593-797866117659340-7546-8230-7(CKB)1000000000552369(EBL)438967(OCoLC)471131352(SSID)ssj0000137963(PQKBManifestationID)11130109(PQKBTitleCode)TC0000137963(PQKBWorkID)10096915(PQKB)10605233(MiAaPQ)EBC438967(Au-PeEL)EBL438967(CaPaEBR)ebr10250446(CaONFJC)MIL176593(EXLCZ)99100000000055236920070831d2008 uy 0engur|n|---|||||txtccrThe development of marketing management the case of the USA, c. 1910-1940 /Kazuo Usui1st ed.Aldershot, England ;Burlington, VT Ashgatec20081 online resource (179 p.)The history of retailing and consumptionDescription based upon print version of record.0-7546-0606-6 Includes bibliographical references and index.Cover; Contents; General Editor's Preface; List of Tables and Figures; Acknowledgements; Introduction; 1 An Archetype of Marketing Management: Butler's Ideas and their Background; 2 Scientific Management and Sales Management: The McDonaldization of Sales Activities; 3 Scientific Management and Marketing Management: 'Science in Business' for Marketing; 4 'Merchandising' as a Missing Concept in the History of Marketing Management Thought; 5 The Redesign Movement and Development of Product Policy: A Meeting of Marketers and Industrial Designers6 Development of the Idea of Channel Selection and Distribution Structure between the Two World WarsConcluding Remarks; Bibliography; IndexThis book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.History of retailing and consumption.MarketingUnited StatesManagementHistory20th centuryMarketingUnited StatesHistory20th centuryMarketingManagementCase studiesMarketingManagementHistoryMarketingHistoryMarketingManagement658.8001Usui Kazuo1953-1608491MiAaPQMiAaPQMiAaPQBOOK9910812802103321The development of marketing management3935255UNINA