Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson
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| Autore: |
Mathieson Rick
|
| Titolo: |
Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson
|
| Pubblicazione: | New York, : AMACOM, c2005 |
| Descrizione fisica: | 1 online resource (255 p.) |
| Disciplina: | 658.8/72 |
| Soggetto topico: | Mobile commerce |
| Product management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [213]-227) and index. |
| Nota di contenuto: | Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index |
| Sommario/riassunto: | Using wireless technology to create a new kind of brand relationship with customers. |
| Titolo autorizzato: | Branding unbound |
| ISBN: | 1-281-12702-7 |
| 9786611127022 | |
| 0-8144-2890-8 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910783449803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |