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[null,"1.","Record Nr.",null,"UNINA9910783449803321"]
[null,null,"Autore",null,"Mathieson Rick"]
[null,null,"Titolo",null,"Branding unbound [[electronic resource] ] : the future of advertising, sales, and the brand experience in the wireless age / / Rick Mathieson"]
[null,null,"Pubbl/distr/stampa",null,"New York, : AMACOM, c2005"]
[null,null,"ISBN",null,"1-281-12702-7"]
[{"$nulls":4},"9786611127022"]
[{"$nulls":4},"0-8144-2890-8"]
[null,null,"Descrizione fisica",null,"1 online resource (255 p.)"]
[null,null,"Disciplina",null,"658.8/72"]
[null,null,"Soggetti",null,"Mobile commerce"]
[{"$nulls":4},"Product management"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (p. [213]-227) and index."]
[null,null,"Nota di contenuto",null,"Preliminaries; Contents; Introduction; The Rise of mBranding; Reach Out & Sell Someone; Christopher Locke; Dialing for Dollars: M-Commerce Puts Sales in Motion; A Moving Experience; The Wireless Point of Persuasion; Service with a Stylus; No Wires, New Rules; Marketing 2020; Notes; Acknowledgments; Index"]
[null,null,null,"Sommario/riassunto","Using wireless technology to create a new kind of brand relationship with customers."]