Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb
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| Autore: |
Kolb Bonita M.
|
| Titolo: |
Marketing for cultural organizations : new strategies for attracting and engaging audiences / / Bonita M. Kolb
|
| Pubblicazione: | New York, N.Y. : , : Routledge, , 2013 |
| Edizione: | Third edition. |
| Descrizione fisica: | IX, 190 s |
| Disciplina: | 658.8 |
| Soggetto topico: | Performing arts - Marketing |
| Museums - Marketing | |
| Note generali: | Revision of the author's Marketing cultural organisations. |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | 1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message. |
| Titolo autorizzato: | Marketing for cultural organizations |
| ISBN: | 0-415-62697-8 |
| 1-136-23952-9 | |
| 0-203-10236-3 | |
| 1-136-23953-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779704003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |