02232oam 2200625I 450 991077970400332120230803021143.00-415-62697-81-136-23952-90-203-10236-31-136-23953-710.4324/9780203102367 (CKB)2550000001103125(SSID)ssj0000950401(PQKBManifestationID)12430276(PQKBTitleCode)TC0000950401(PQKBWorkID)11005746(PQKB)10068056(MiAaPQ)EBC1319019(Au-PeEL)EBL1319019(CaPaEBR)ebr10736737(CaONFJC)MIL505631(OCoLC)854976355(OCoLC)853454291(OCoLC)857063866(FINmELB)ELB137299(EXLCZ)99255000000110312520180706d2013 uy 0engurcn|||||||||txtccrMarketing for cultural organizations new strategies for attracting and engaging audiences /Bonita M. KolbThird edition.New York, N.Y. :Routledge,2013.IX, 190 sRevision of the author's Marketing cultural organisations.0-415-62695-1 1-299-74380-3 Includes bibliographical references at the end of each chapters and index.1. Cultural marketing challenges -- 2. From high art to popular culture -- 3. The new culture participant -- 4. Marketing and the environment -- 5. Consumer motivation and the purchase process -- 6. Consumer segmentation -- 7. Researching the consumer -- 8. The product and the venue -- 9. Pricing and funding as revenue sources -- 10. Promotion of the marketing message.Performing artsMarketingMuseumsMarketingPerforming artsMarketing.MuseumsMarketing.658.8Kolb Bonita M.623763MiAaPQMiAaPQMiAaPQBOOK9910779704003321Marketing for cultural organizations3847126UNINA