Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
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| Titolo: |
Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica: | 1 online resource (xiv, 322 p.) : ill |
| Disciplina: | 302.2345083 |
| Soggetto topico: | Television advertising and children - United States |
| Advertising and children - United States | |
| Altri autori: |
MacklinM. Carole
CarlsonLes
|
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. |
| Titolo autorizzato: | Advertising to children |
| ISBN: | 0-7619-1284-3 |
| 1-322-41754-7 | |
| 1-4522-6217-9 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910779211403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |