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Record Nr. |
UNINA9910779211403321 |
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Titolo |
Advertising to children [[electronic resource] ] : concepts and controversies / / M. Carole Macklin, Les Carlson, editors |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
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ISBN |
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0-7619-1284-3 |
1-322-41754-7 |
1-4522-6217-9 |
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Descrizione fisica |
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1 online resource (xiv, 322 p.) : ill |
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Altri autori (Persone) |
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MacklinM. Carole |
CarlsonLes |
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Disciplina |
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Soggetti |
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Television advertising and children - United States |
Advertising and children - United States |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Sommario/riassunto |
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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption. |
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