Localization strategies for global e-business / / Nitish Singh [[electronic resource]]

• Autore: Singh Nitish
• Pubblicazione: Cambridge : , : Cambridge University Press, , 2012
• Descrizione fisica: 1 online resource (xiv, 331 pages) : digital, PDF file(s)
• Disciplina: 658.8/72
• Soggetto topico: Electronic commerce; International trade; Business networks; Internet marketing
• Classificazione: BUS035000
• Note generali: Title from publisher's bibliographic system (viewed on 05 Oct 2015).
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Localization Strategies for Global E-Business; Title; Copyright; CONTETNS; FIGURES; TABLES; PREFACE; ILLUSTRATION CREDITS AND ACKNOWLEDGEMENTS; 1 Global e-commerce opportunities and challenges; Global e-commerce opportunities; Economies of scale; Economies of scope; Global commercial collaborative alliances; Electronic brokerage effect; Global e-commerce challenges; Socio-cultural environment; Impact of language and culture on website and content design; Spatial orientation; Navigation; Translation equivalence; Country-specific symbols; Geopolitical environment; Legal environment ; TransactionsContracts; Jurisdiction; Privacy laws; Intellectual property: copyright, domain, trademarks, patents; EU regulations; Action plan for EU compliance; Economic environment; Logistics; Payment methods; Conclusion; 2 International e-business expansion and market entry strategies; The new multinationals; Elimination of intermediaries; Transportation costs; Information asymmetry; Less reliance on physical infrastructure; Bureaucratic hurdles; Lowering of transaction costs; International e-business strategic factor markets; Internet-based strategic factor markets ; Alliance- or network-based e-business strategic factor marketsNetwork externalities; Network externalities; Location-based e-business strategic factor markets; Internationalization challenges; Liability of foreignness; Liability of outsidership; Cultural distance; Psychic distance; Institutional distance; Internationalization approaches; The Uppsala internationalization model; The "born global" concept; The network model of internationalization; Achieving international e-business expansion; International shipping; Country market/language; Incremental approach; Web analytics ; Country market assessmentForeign market entry modes; Indirect exporting; Export management company (EMC); Export agent; Direct exporting; Licensing and franchising; Joint ventures (JVs); Mergers and acquisitions; Strategic alliances; Wholly owned subsidiaries; 3 Global online consumer segmentation; Segmentation approaches; Importance of segmentation; Global online user segments; BRIC online consumers; Brazil: online consumers; Russia: online consumers; India: online consumers; China: online consumers; Identifying global customers using global CRM; Segmenting global customers ; Customizing for global customersManaging global customers; International CRM practices; CRM success factors; Segmentation for optimizing web localization efforts; Global and national identity; Global online consumer segmentation model; Patriots; World citizens; Glocals; Mini-I; Global consumer trends; Conclusion; 4 Web globalization strategies; Web globalization challenges; Web globalization dilemma 1: standardization or localization?; Advantages of standardization; Importance of localization strategy; Localization best practices; Product localization; Price localization; Place localization ; Localizing translations
• Sommario/riassunto: The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies.
• Titolo autorizzato: Localization strategies for global e-business
• ISBN: 1-139-19974-9; 1-107-22809-3; 1-280-56842-9; 9786613598028; 1-139-20565-X; 0-511-92022-9; 1-139-20346-0; 1-139-20644-3; 1-139-20205-7; 1-139-20486-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910778950103321
• Lo trovi qui: Univ. Federico II