LEADER 06316nam 22007932 450 001 9910778950103321 005 20151005020622.0 010 $a1-139-19974-9 010 $a1-107-22809-3 010 $a1-280-56842-9 010 $a9786613598028 010 $a1-139-20565-X 010 $a0-511-92022-9 010 $a1-139-20346-0 010 $a1-139-20644-3 010 $a1-139-20205-7 010 $a1-139-20486-6 035 $a(CKB)2550000000082833 035 $a(EBL)824462 035 $a(OCoLC)775869646 035 $a(SSID)ssj0000612239 035 $a(PQKBManifestationID)11421005 035 $a(PQKBTitleCode)TC0000612239 035 $a(PQKBWorkID)10671513 035 $a(PQKB)11167664 035 $a(UkCbUP)CR9780511920226 035 $a(MiAaPQ)EBC824462 035 $a(Au-PeEL)EBL824462 035 $a(CaPaEBR)ebr10533260 035 $a(CaONFJC)MIL359802 035 $a(OCoLC)779166114 035 $a(PPN)261340476 035 $a(EXLCZ)992550000000082833 100 $a20100913d2012|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aLocalization strategies for global e-business /$fNitish Singh$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2012. 215 $a1 online resource (xiv, 331 pages) $cdigital, PDF file(s) 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a1-107-00889-1 320 $aIncludes bibliographical references and index. 327 $aCover; Localization Strategies for Global E-Business; Title; Copyright; CONTETNS; FIGURES; TABLES; PREFACE; ILLUSTRATION CREDITS AND ACKNOWLEDGEMENTS; 1 Global e-commerce opportunities and challenges; Global e-commerce opportunities; Economies of scale; Economies of scope; Global commercial collaborative alliances; Electronic brokerage effect; Global e-commerce challenges; Socio-cultural environment; Impact of language and culture on website and content design; Spatial orientation; Navigation; Translation equivalence; Country-specific symbols; Geopolitical environment; Legal environment 327 $aTransactionsContracts; Jurisdiction; Privacy laws; Intellectual property: copyright, domain, trademarks, patents; EU regulations; Action plan for EU compliance; Economic environment; Logistics; Payment methods; Conclusion; 2 International e-business expansion and market entry strategies; The new multinationals; Elimination of intermediaries; Transportation costs; Information asymmetry; Less reliance on physical infrastructure; Bureaucratic hurdles; Lowering of transaction costs; International e-business strategic factor markets; Internet-based strategic factor markets 327 $aAlliance- or network-based e-business strategic factor marketsNetwork externalities; Network externalities; Location-based e-business strategic factor markets; Internationalization challenges; Liability of foreignness; Liability of outsidership; Cultural distance; Psychic distance; Institutional distance; Internationalization approaches; The Uppsala internationalization model; The "born global" concept; The network model of internationalization; Achieving international e-business expansion; International shipping; Country market/language; Incremental approach; Web analytics 327 $aCountry market assessmentForeign market entry modes; Indirect exporting; Export management company (EMC); Export agent; Direct exporting; Licensing and franchising; Joint ventures (JVs); Mergers and acquisitions; Strategic alliances; Wholly owned subsidiaries; 3 Global online consumer segmentation; Segmentation approaches; Importance of segmentation; Global online user segments; BRIC online consumers; Brazil: online consumers; Russia: online consumers; India: online consumers; China: online consumers; Identifying global customers using global CRM; Segmenting global customers 327 $aCustomizing for global customersManaging global customers; International CRM practices; CRM success factors; Segmentation for optimizing web localization efforts; Global and national identity; Global online consumer segmentation model; Patriots; World citizens; Glocals; Mini-I; Global consumer trends; Conclusion; 4 Web globalization strategies; Web globalization challenges; Web globalization dilemma 1: standardization or localization?; Advantages of standardization; Importance of localization strategy; Localization best practices; Product localization; Price localization; Place localization 327 $aLocalizing translations 330 $aThe acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set; one that can help them develop, manage, assess and optimize efforts to successfully launch websites for tapping global markets. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success. It contains a wealth of information and advice, including strategic insights into how international business needs to evolve and adapt in light of the rapid proliferation of the 'Global Internet Economy'. It also features step-by-step guidelines to developing, managing and optimizing international-multilingual websites and insights into cutting-edge web localization strategies. 606 $aElectronic commerce 606 $aInternational trade 606 $aBusiness networks 606 $aInternet marketing 615 0$aElectronic commerce. 615 0$aInternational trade. 615 0$aBusiness networks. 615 0$aInternet marketing. 676 $a658.8/72 686 $aBUS035000$2bisacsh 700 $aSingh$b Nitish$01511728 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910778950103321 996 $aLocalization strategies for global e-business$93745222 997 $aUNINA