Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank
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| Titolo: |
Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank
|
| Pubblicazione: | New York, : Best Business Books, : Routledge, 2004 |
| Descrizione fisica: | 1 online resource (309 p.) |
| Disciplina: | 658.834 |
| 658.83 | |
| Soggetto topico: | Industrial marketing - Research |
| Persona (resp. second.): | ReidDavid A (David Alan) |
| PlankRichard E. | |
| Note generali: | Includes index. |
| Nota di contenuto: | Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age |
| Book Review: Cabell's Directory of Publishing Opportunities in MarketingIndex | |
| Sommario/riassunto: | Publisher Provided Annotation |
| Titolo autorizzato: | Fundamentals of business marketing research |
| ISBN: | 1-00-306383-7 |
| 1-000-15682-6 | |
| 1-003-06383-7 | |
| 1-000-11201-2 | |
| 0-7890-3314-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910679895403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Foundation series in business marketing.