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100   $a20030725d2004      uy         0
101 0 $aeng
135   $aur|n|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aFundamentals of business marketing research $ea guide for university-level faculty and policymakers /$f[edited by] David A. Reid, Richard E. Plank
210   $aNew York $cBest Business Books $cRoutledge$d2004
215   $a1 online resource (309 p.)
225 1 $aFoundation Series in Business Marketing
300   $aIncludes index.
311   $a0-7890-2311-3 
327   $aPre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age
327   $aBook Review: Cabell's Directory of Publishing Opportunities in MarketingIndex
330 8 $aPublisher Provided Annotation$bThis unique book examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. It includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format designed to provide access to critical academic analysis, this book presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book's give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors' subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including business marketing strategy; organizational buying behavior and purchasing management; business marketing research methodology; products/services; pricing management issues; distribution/logistics and supply chain management; and promotion.
410  0$aFoundation series in business marketing.
606   $aIndustrial marketing$xResearch
615  0$aIndustrial marketing$xResearch.
676   $a658.834
676   $a658.83
702   $aReid$b David A$g(David Alan),$4edt
702   $aPlank$b Richard E.$4edt
801  0$bOCoLC-P
801  1$bOCoLC-P
906   $aBOOK
912   $a9910679895403321
996   $aFundamentals of business marketing research$92881480
997   $aUNINA