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Titolo: | Utopian images and narratives in advertising [[electronic resource] ] : dreams for sale / / edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper |
Pubblicazione: | Lanham, Md., : Lexington Books, c2012 |
Descrizione fisica: | 1 online resource (297 p.) |
Disciplina: | 659.1/045553 |
Soggetto topico: | Advertising - Psychological aspects |
Advertising - Social aspects | |
Utopias | |
Advertising and women | |
Soggetto genere / forma: | Electronic books. |
Altri autori: | MancaLuigi (Luigi Daniele) MancaAlessandra PieperGail W |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line |
Jungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the Contributors | |
Sommario/riassunto: | Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. |
Titolo autorizzato: | Utopian images and narratives in advertising |
ISBN: | 1-280-77895-4 |
9786613689344 | |
0-7391-7327-8 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910452765103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |