03585nam 2200661 a 450 991045276510332120200520144314.01-280-77895-497866136893440-7391-7327-8(CKB)2550000000104324(EBL)948640(OCoLC)796785633(SSID)ssj0000694127(PQKBManifestationID)12310843(PQKBTitleCode)TC0000694127(PQKBWorkID)10666516(PQKB)10323994(MiAaPQ)EBC948640(Au-PeEL)EBL948640(CaPaEBR)ebr10573605(CaONFJC)MIL368934(EXLCZ)99255000000010432420120203d2012 uy 0engur|n|---|||||txtccrUtopian images and narratives in advertising[electronic resource] dreams for sale /edited by Luigi Manca, Alessandra Manca, and Gail W. PieperLanham, Md. Lexington Booksc20121 online resource (297 p.)Description based upon print version of record.0-7391-7326-X Includes bibliographical references and index.UTOPIAN IMAGES AND NARRATIVES IN ADVERTISING; Contents; Introduction: Probing Madison Avenue's Utopian Images and Narratives; The Portrayal of Utopian Spaces in Magazine Advertisements; Water, the All-Purpose Utopia; Women and Children in a Fragile Paradise; Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man; Absolute Utopia: Advertising the American Dream "In an Absolut World"; Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties; Utopian Images and Gender in Web-Based Advertisements: A View from the Starting LineJungian Archetypes in Advertising ImagerySelling the Good Old Days: Images of Community Life in Contemporary American Advertising; Masculine and Feminine Images in Italian Magazine Advertising; Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising; Utopian Scenarios in Hispanic Advertisements: People en Español; Advertising, Neoliberalism, and the Financial Collapse of 2008; Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality; The Four Women of the Apocalypse: Utopia or Dystopia?; Index; About the ContributorsUtopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which examine narratives created on the advertising page, with special focus on gender images. Through a cross-disciplinary investigation, this collection offers a varied analysis of advertising and mass media which are important for students and scholars alike. AdvertisingPsychological aspectsAdvertisingSocial aspectsUtopiasAdvertising and womenElectronic books.AdvertisingPsychological aspects.AdvertisingSocial aspects.Utopias.Advertising and women.659.1/045553Manca Luigi(Luigi Daniele)957099Manca Alessandra957100Pieper Gail W957101MiAaPQMiAaPQMiAaPQBOOK9910452765103321Utopian images and narratives in advertising2168011UNINA