Winning American Hearts and Minds : China’s Image Building Efforts in the 21st Century / / by Xiuli Wang

• Autore: Wang Xiuli
• Pubblicazione: Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
• Edizione: 1st ed. 2020.
• Descrizione fisica: 1 online resource (152 pages)
• Disciplina: 301.154395105
• Soggetto topico: Communication; Sociology; Diplomacy; Political communication; Communication Studies; Media Research; Political Communication
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China’s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .
• Sommario/riassunto: This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. .
• Titolo autorizzato: Winning American Hearts and Minds
• ISBN: 981-15-3184-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910373942103321
• Lo trovi qui: Univ. Federico II