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010   $a981-15-3184-6
024 7 $a10.1007/978-981-15-3184-2
035   $a(CKB)4100000010121918
035   $a(MiAaPQ)EBC6032959
035   $a(DE-He213)978-981-15-3184-2
035   $a(EXLCZ)994100000010121918
100   $a20200130d2020      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aWinning American Hearts and Minds $eChina?s Image Building Efforts in the 21st Century /$fby Xiuli Wang
205   $a1st ed. 2020.
210  1$aSingapore :$cSpringer Singapore :$cImprint: Springer,$d2020.
215   $a1 online resource (152 pages)
311   $a981-15-3183-8 
320   $aIncludes bibliographical references.
327   $aPreface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China?s Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion. .
330   $aThis book explores the effectiveness of the Chinese government?s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders? foreign visits, Chinese media?s overseas expansion, Confucius institutes, global mega events, and Chinese government?s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy. .
606   $aCommunication
606   $aSociology
606   $aDiplomacy
606   $aPolitical communication
606   $aCommunication Studies$3https://scigraph.springernature.com/ontologies/product-market-codes/X28000
606   $aMedia Research$3https://scigraph.springernature.com/ontologies/product-market-codes/X29000
606   $aDiplomacy$3https://scigraph.springernature.com/ontologies/product-market-codes/912020
606   $aPolitical Communication$3https://scigraph.springernature.com/ontologies/product-market-codes/911030
615  0$aCommunication.
615  0$aSociology.
615  0$aDiplomacy.
615  0$aPolitical communication.
615 14$aCommunication Studies.
615 24$aMedia Research.
615 24$aDiplomacy.
615 24$aPolitical Communication.
676   $a301.154395105
700   $aWang$b Xiuli$4aut$4http://id.loc.gov/vocabulary/relators/aut$0882887
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910373942103321
996   $aWinning American Hearts and Minds$91972332
997   $aUNINA