Advances in hospitality and leisure . Vol. 15 / / edited by Joseph S. Chen

• Pubblicazione: Bingley, UK : , : Emerald Publishing Limited, , [2019]; ©2019
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (204 pages)
• Disciplina: 647.94
• Soggetto topico: Hospitality industry; Leisure industry; Tourism; Business & Economics - Industries - Hospitality, Travel & Tourism
• Persona (resp. second.): ChenJoseph S.
• Note generali: Includes index.
• Nota di contenuto: Front Cover -- Advances in Hospitality and Leisure -- Copyright Page -- Contents -- List of Contributors -- Aims and Submission Guidelines -- FULL PAPERS -- Leadership and Tourism Development in Rural South-East Asia: Analysis of a Capacity-building Project in a Rural Community i... -- Introduction -- Literature Review -- Managing Stakeholders' Challenges -- Tourism in Timor-Leste -- Methodology -- The Research Site -- Staff Recruitment -- Staff Training -- Management -- Results of the Training Program -- Results -- Management and Operational Skills -- Village Politics and the Power Structure -- The Narrative of Tourism Development -- The Role of NGOs -- Matching Diverging Expectations -- Discussion -- Conclusion -- References -- Managing Entitled Employees in the Hospitality Industry: An Exploratory Study -- Introduction -- Literature Review -- Managing the Entitled Employee -- Influence and Motivational Tactics -- Methods -- Validity and Reliability -- Results -- Management Influence Tactics -- Motivational Tactics -- Characteristics of Entitled Employees -- Entitlement Sources -- Managerial Challenges -- Discussion and Future Research -- Conclusion -- References -- UNH Entitlement Study - Focus Group Questionnaire (Part II) -- Questions -- Constructing Brand Value of Museums -- Introduction -- Brand Marketing of the Museum -- Strategies for Museum Brand Marketing -- Method -- Research Framework -- Brand Identification -- Strategic Brand Analysis -- Consumer Analysis -- Analysis of the Competitors -- Self-analysis -- Core Identification -- Product -- Organization -- Personality -- Symbol -- Value Claims -- Brand Orientation -- Brand Rights and Interests -- Exclusive Brand Assets -- Protection and Authorization of Brand Asset Development -- Brand Marketing Communications -- Event Marketing -- Advertising Activities -- Physical Channels. ; Public Relations -- Visiting Experience -- Online Interaction -- Strategic Cooperation -- Conclusions -- Clear Orientation, Goals, and Brand Identification -- Expanding Brand Marketing through Activities and Media Promotions -- Experiential Activity Propaganda yet to be Strengthened -- Growth Potential for Large-scale Intercity Festivals -- Partnership with Vendors to Sell Cultural Products -- Study Limitation -- References -- The Role of Grit in Enhancing Job Performance of Frontline Employees: The Moderating Role of Organizational Tenure -- Introduction -- Literature Review -- Grit -- Customer Orientation -- Job Satisfaction -- Job Performance -- Research Framework and Hypotheses -- The Relationships between Grit and Customer Orientation/Job Satisfaction -- The Relationships between Customer Orientation and Job Satisfaction/Job Performance -- The Relationships between Job Satisfaction and Job Performance -- The Moderating Role of Organizational Tenure -- Method -- Sampling -- Research Variables -- Results -- Sample Characteristics -- Reliability and Validity of Measurement -- Tests of Model Fit Indices -- Tests of Hypotheses -- Discussion -- Implications -- Limitations and Future Research -- References -- Residents' Attitude and Behavior Toward Legalizing Gambling in a Small Island: Case of Kinmen, Taiwan -- Introduction -- Purpose of the Study -- Methodology -- Research Framework -- Hypotheses -- Data Collection and Analysis -- Results and Discussions -- Sample Characteristics -- Hypotheses and Model Testing -- Discussions -- Conclusion -- References -- Memorable Travel Experiences: Qualitative Approach -- Introduction -- Research Method -- Participants -- Data Collection -- Data Analysis -- Results -- Social Interaction -- Destination Attractiveness -- Excitement -- Novelty -- Learning -- Conclusion -- References. ; Effects of Scuba Divers' Social Support on Happiness -- Introduction -- Social Support -- Leisure Involvement -- Happiness -- Methods -- Results -- Effect of Social Support on Leisure Involvement -- Effect of Social Support on Happiness -- Effect of Leisure Involvement on Happiness -- Relationships among Social Support, Leisure involvement, and Happiness -- Conclusion and Implication -- References -- Antecedences of Customer Loyalty in the Pakistani Hospitality Industry -- Introduction -- Customer Satisfaction and Customer Loyalty -- Customer Relationship -- Service Quality Expectation -- Product Innovation -- The Impact of Service Quality Expectation on Customer Loyalty -- Social Media as a Moderator -- Hypothesis -- Methodology -- Research Design -- Sampling Procedure -- Results -- Mediation Effect of Customer Satisfaction between Product Innovation and Customer Loyalty -- Mediation Effect of Customer Satisfaction between Customer Relationship Management and Customer Loyalty -- Conclusion and Limitation -- References -- RESEARCH NOTES -- The Impacts of Destination Knowledge and Destination Interest on Generation z's Memory of a New Tourism Destination -- Introduction -- Literature Review -- Advertisement and Consumer Learning -- Consumer Knowledge and New Product Learning -- Level of Interest and New Product Information Learning -- Methodology -- Study Design -- Sample -- Procedure -- Stimuli -- The Measurements -- Measurement of Destination Knowledge -- Measurement of the Level of Destination Interest -- Measurement of Recognition Test -- Data Analysis -- Results -- Discussion -- Implication, Limitation, and Future Research -- References -- Determinants of Hotel Room Prices in India -- Introduction -- Method -- Site Factors -- Swimming Pool -- Complimentary Breakfast -- Hotel Capacity -- Situational Factors -- Airport Distance -- Time of the Week. ; City Population and Cost of Living -- Hotel Reputation -- Regression Model -- Data and Summary Statistics -- Estimation -- Heteroscedasticity -- Feasible Generalized Least Squares -- Results -- Site Factors -- Situational Factors -- Impact of Reputation -- Conclusion -- Acknowledgments -- References -- The Concepts and Practices of Social Tourism in South Korea -- Introduction -- Brief History of Social Tourism -- Social Tourism Practices in European Countries -- Social Tourism Practices in Brazil -- Social Tourism Concepts in South Korea -- Types of Social Tourism Practices in Korea -- Culture and Art Activities -- Games -- Tours -- Media and Entertainments -- Conclusion -- Acknowledgment -- References -- Index.
• Sommario/riassunto: International in focus, the AHL inspires new and vital research topics that have been in large neglected in the context of hospitality, tourism, and leisure. This fifteenth volume includes useful articles which outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.
• Titolo autorizzato: Advances in hospitality and leisure
• ISBN: 9781838679576; 183867957X; 9781838679552; 1838679553
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911145168603321
• Lo trovi qui: Univ. Federico II