Food for Dissent : Natural Foods and the Consumer Counterculture since the 1960s / / Maria McGrath

• Autore: McGrath Maria <1965->
• Pubblicazione: Amherst : , : University of Massachusetts, , [2019]; Baltimore, Md. : , : Project MUSE, , 2021; ©[2019]
• Descrizione fisica: 1 online resource (xvi, 239 pages) : illustrations
• Disciplina: 394.1209730904
• Soggetto topico: Verbraucherverhalten; Protest; Nahrung; Lebensmittelverbrauch; Gegenkultur; Ethik; Ernährungsgewohnheit; Natural foods industry; Natural foods; Food habits; Consumer movements; Natural foods industry - United States - History - 20th century; Consumer movements - United States - History - 20th century; Natural foods - United States - History - 20th century; Food habits - United States - History - 20th century
• Soggetto geografico: United States
• Soggetto genere / forma: History; Electronic books.
• Soggetto non controllato: natural foods movement; food for dissent book; ethical consumption history; countercultural food activism; politics of eating; natural foods; food revolution history; conscientious consumerism; food politics; vegetarian cookbook history; health food revolution; whole foods movement; natural eating 1970s; organic food history; clean eating origins; food justice activism; radical food politics; consumer activism in food; 60s and 70s social movements; alternative food systems; civic activism through food; history of ethical eating; anti-corporate food choices; hippie food culture; cultural politics of food; food and environmentalism; sustainable food movement origins; food reform in America; ethical eating and political change; food studies and activism; American food history; political consumerism in the US; sociology of food systems; American studies food culture; books on food activism; history of natural foods; food revolution timeline; how food became political; natural foods in America; books on ethical shopping; vegetarianism and politics; co-ops and the counterculture; rise of health food in the US; can food choices be political?; history of food co-ops in America; did the food revolution succeed?; how the counterculture changed food; American food activism history; roots of ethical eating; food as civic resistance; the politics of healthy food; ethical food consumption limits; legacy of natural food activism
• Note generali: Revision of author's thesis (Ph. D.)--Lehigh University. 2006.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: "More than just cheap cheese" : community, class, and consumerism in countercultural food co-ops -- Recipes for a new world : vegetarian opposition in seventies natural foods cookbooks -- "Organic style" : Rodale Press and mass mediated organics -- Dr. Andrew Weil and the post-sixties promises of food and consciousness -- Natural foods conservatism : from hippie evangelism to whole foods.
• Sommario/riassunto: In the 1960s and early 1970s, countercultural rebels decided that, rather than confront the system, they would create the world they wanted. The natural foods movement grew out of this contrarian spirit. Through a politics of principled shopping, eating, and entrepreneurship, food revolutionaries dissented from corporate capitalism and mainstream America. In Food for Dissent, Maria McGrath traces the growth of the natural foods movement from its countercultural fringe beginning to its twenty-first-century "food revolution" ascendance, focusing on popular natural foods touchstones--vegetarian cookbooks, food co-ops, and health advocates. Guided by an ideology of ethical consumption, these institutions and actors spread the movement's oppositionality and transformed America's foodscape, at least for some. Yet this strategy proved an uncertain instrument for the advancement of social justice, environmental defense, and anti-corporatism. The case studies explored in Food for Dissent indicate the limits of using conscientious eating, shopping, and selling as tools for civic activism.
• Titolo autorizzato: Food for Dissent
• ISBN: 1-61376-670-X
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911109002603321
• Lo trovi qui: Univ. Federico II