LinkedIn for dummies / / Joel Elad

• Autore: Elad Joel
• Pubblicazione: Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2021]; ©2021
• Edizione: Sixth edition.
• Descrizione fisica: 1 online resource (x, 371 pages) : illustrations
• Disciplina: 650.1402856754
• Soggetto topico: Online social networks; Business enterprises - Computer networks; Business networks - Computer network resources; Job hunting - Computer network resources
• Note generali: Includes index.
• Nota di contenuto: Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding LinkedIn Basics -- Chapter 1 Looking into LinkedIn -- Understanding Your New Contact Management and Networking Toolkit -- Keeping track of your contacts -- Understanding the different degrees of network connections -- Discovering What You Can Do with LinkedIn -- Building your brand and profile -- Looking for a job now or later -- Finding out all kinds of valuable information -- Expanding your network -- Navigating LinkedIn -- Touring the top navigation bar -- Looking at the Settings & -- Privacy page -- Understanding LinkedIn Costs and Benefits -- Weighing free versus paid accounts -- Comparing the paid accounts -- Upgrading to a premium account -- Chapter 2 Signing Up and Creating Your Account -- Joining LinkedIn -- Joining with an invitation -- Joining without an invitation -- Completing the sign-up process -- Building Your Network -- Chapter 3 Completing Your Profile -- Adding a Summary and Basic Information -- Updating the basic information sections -- Writing your summary first -- Completing Your Summary -- Adding More Profile Sections -- Adding a Position -- Reporting Your Education -- Setting Your Profile URL and Public View -- Part 2 Finding Others and Getting Connected -- Chapter 4 Discovering and Building Your Network -- Searching Your First-Degree Connections -- Searching the LinkedIn Network -- Starting with basic search options -- Advanced searching with filters -- Performing advanced searches -- Saving searches for future use -- Chapter 5 Growing Your Network -- Building a Meaningful Network -- Importing Contacts into LinkedIn -- Importing a contacts list from your email system -- Checking for members. ; Finding classmates -- Using the People You May Know feature -- Browsing your connections' networks -- Sending Connection Requests -- Sending requests to existing members -- Understanding why you shouldn't use canned invitations -- Sending requests to nonmembers -- Communicating the value of joining LinkedIn -- Removing people from your network -- Accepting (or Gracefully Declining) Invitations -- Chapter 6 Managing Messages and InMail -- Using InMail versus Using LinkedIn Messages -- Understanding LinkedIn messages -- Understanding your inbox -- Getting to know InMail -- Sending InMail -- Managing Invitations -- Tracking sent invitations -- Tracking received invitations -- Setting Up an Introduction -- Planning your approach to each person -- Sending an introduction request message -- Managing Introduction Requests -- Accepting requests and forwarding the introduction -- Gracefully declining requests -- Chapter 7 Interacting with and Endorsing Your Network -- Interacting with Your Network -- Creating a status update to stay connected -- Interacting with status updates -- Giving and Receiving Endorsements on LinkedIn -- Endorsing someone on LinkedIn -- Accepting endorsements on LinkedIn -- Managing your skills and endorsements -- Part 3 Growing and Managing Your Network -- Chapter 8 Understanding Your News Feed -- Understanding the News Feed -- Configuring Your News Feed -- Setting Up Digest Notifications -- Writing an Article on LinkedIn -- Managing Post Interactions -- Chapter 9 Exploring the Power of Recommendations -- Understanding Recommendations -- Writing Recommendations -- Choose wisely, grasshopper: Deciding whom to recommend -- Look right here: Making your recommendation stand out -- Creating a recommendation -- Requesting Recommendations -- Choosing whom to ask -- Creating a polite recommendation request. ; Gracefully Declining a Recommendation (or a Request for One) -- Managing Recommendations -- Editing or removing recommendations you've made -- Handling new recommendations you've received -- Removing or requesting to revise a recommendation -- Chapter 10 Accessing LinkedIn with a Mobile Device -- Surveying the LinkedIn Mobile App -- Installing Any LinkedIn Mobile App -- Breaking Down the Sections of the LinkedIn Mobile App -- Connecting Your App Usage with Website Usage -- Chapter 11 Configuring Settings Like a Pro -- Using the Settings & -- Privacy Page as a Command Console -- Starting with Basic Account Changes -- Controlling Visibility and Privacy Settings -- Finalizing Your LinkedIn Communications Settings -- Chapter 12 Using LinkedIn with Your Internet Activities -- Exporting LinkedIn Connections to Your Email Application -- Creating your contacts export file in LinkedIn -- Exporting contacts to Office 365 -- Exporting contacts to Outlook (non-Office-Suite version) -- Exporting contacts to Gmail -- Exporting Your Profile and Badge -- Exporting your profile to a PDF file -- Creating a public profile badge for other websites -- Part 4 Finding Employees, Jobs, and Companies -- Chapter 13 Finding Employees -- Managing Your Job Listings -- Posting a job listing -- Advertising your job listing to your network -- Reviewing applicants -- Screening Candidates with LinkedIn -- Using Strategies to Find Active or Passive Job Seekers -- Chapter 14 Finding a Job -- Searching for an Open Position -- Tuning Up Your Profile and Network to Make a Good Impression -- Preparing Your Profile and Account Settings for Job Searches -- Checking your profile's visibility -- Optimizing your profile -- Involving LinkedIn in Job Search Strategies -- Leveraging connections -- Finding people with the same or similar job -- Taking advantage of your alma mater. ; Finding target company referrals -- Chapter 15 Following Companies -- Searching for Companies -- Putting Your Company on LinkedIn -- Adding a Company page to LinkedIn -- Part 5 Using LinkedIn for Everyday Business -- Chapter 16 Getting Connected with Groups -- Reaping the Benefits of Groups -- Understanding the Two Types of Groups -- Joining a Group -- Starting and participating in group discussions -- Viewing a group's membership list -- Creating a Group -- Setting Up the Group and Inviting Members -- Building and managing your member list -- Crafting your invitation email -- Approving members to your group -- Chapter 17 Implementing Sales and Marketing Techniques -- Marketing Yourself through LinkedIn -- Optimizing your profile -- Marketing yourself to your network -- Marketing Your Business through LinkedIn -- Using online marketing tactics with LinkedIn -- Mining for Clients -- Generating leads with the Advanced People search -- Finding the decision-maker -- Closing the Deal -- Preparing for the client meeting -- Reporting a positive sale -- Chapter 18 Using LinkedIn Ads -- Understanding LinkedIn Ads -- Finding Out about Filtering Options -- Creating an Ad Campaign -- Managing Your Ad Campaign -- Chapter 19 Discovering Creative Uses of LinkedIn -- Mashing LinkedIn with Other Services -- LinkedIn and Google Alerts -- LinkedIn Archives and Data Syncing -- LinkedIn and WordPress work together -- Building Your Focus Group -- Using Location-Based LinkedIn Ideas -- Building your network before moving to a new city -- Arranging face-to-face meetings when traveling -- Networking with LinkedIn . . . in person! -- Part 6 The Part of Tens -- Chapter 20 Ten LinkedIn Do's and Don'ts -- Do Keep Your Profile Complete and Current -- Don't Use Canned Invitations -- Don't Expect Everyone to Network as You Do -- Do Your Homework. ; Do Give LinkedIn Messages Equal Importance -- Don't Spam -- Do Make New Connections -- Do Cross-Promote -- Do Add Value to the Process -- Don't Confuse Quantity with Quality -- Chapter 21 Ten LinkedIn Resources -- The Official LinkedIn Blog -- LinkedIn Integrations with Zapier -- LinkedIn Marketing Solutions -- LinkedIn YouTube Channel -- Linked Intelligence -- LinkedIn Speaker Series Podcast -- LinkedIn Plugins -- Social Media Examiner -- TextExpander -- Buffer -- Index -- EULA.
• Titolo autorizzato: LinkedIn for dummies
• ISBN: 1-119-69539-2; 1-119-69534-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910817666103321
• Lo trovi qui: Univ. Federico II
• Serie: --For dummies.