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Eisenhower : the public relations president / / Pam Parry



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Autore: Parry Pam Visualizza persona
Titolo: Eisenhower : the public relations president / / Pam Parry Visualizza cluster
Pubblicazione: Lanham, Maryland : , : Lexington Books, , 2014
©2014
Descrizione fisica: 1 online resource (187 p.)
Disciplina: 973.921092
Soggetto topico: Public relations and politics - United States - History - 20th century
Public opinion - United States - History - 20th century
Presidents - United States
Soggetto geografico: United States Politics and government 1953-1961
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Contents; Foreword; Acknowledgments; 1 Introduction; 2 Public Opinion Wins Wars; 3 Pennsylvania Avenue Meets Madison Avenue; 4 The Presidential News Conference; 5 A New Kind of Press Secretary; 6 Breaking the Glass Ceiling; 7 The Selling of America; 8 Conclusion; Bibliography; Index; About the Author
Sommario/riassunto: <span><span>Dwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.</span></span>
Titolo autorizzato: Eisenhower  Visualizza cluster
ISBN: 1-4985-0588-0
0-7391-8930-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910787922703321
Lo trovi qui: Univ. Federico II
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