LEADER 02517nam 2200613 450 001 9910787922703321 005 20200520144314.0 010 $a1-4985-0588-0 010 $a0-7391-8930-1 035 $a(CKB)2670000000577547 035 $a(EBL)1864058 035 $a(SSID)ssj0001367871 035 $a(PQKBManifestationID)12526884 035 $a(PQKBTitleCode)TC0001367871 035 $a(PQKBWorkID)11445288 035 $a(PQKB)10225066 035 $a(MiAaPQ)EBC1864058 035 $a(Au-PeEL)EBL1864058 035 $a(CaPaEBR)ebr11024190 035 $a(CaONFJC)MIL664132 035 $a(OCoLC)896794265 035 $a(EXLCZ)992670000000577547 100 $a20150309h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEisenhower $ethe public relations president /$fPam Parry 210 1$aLanham, Maryland :$cLexington Books,$d2014. 210 4$dİ2014 215 $a1 online resource (187 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-8929-8 311 $a1-322-32850-1 320 $aIncludes bibliographical references and index. 327 $aContents; Foreword; Acknowledgments; 1 Introduction; 2 Public Opinion Wins Wars; 3 Pennsylvania Avenue Meets Madison Avenue; 4 The Presidential News Conference; 5 A New Kind of Press Secretary; 6 Breaking the Glass Ceiling; 7 The Selling of America; 8 Conclusion; Bibliography; Index; About the Author 330 $aDwight D. Eisenhower is this nation's most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president. 606 $aPublic relations and politics$zUnited States$xHistory$y20th century 606 $aPublic opinion$zUnited States$xHistory$y20th century 606 $aPresidents$zUnited States$vBiography 607 $aUnited States$xPolitics and government$y1953-1961 615 0$aPublic relations and politics$xHistory 615 0$aPublic opinion$xHistory 615 0$aPresidents 676 $a973.921092 700 $aParry$b Pam$01537385 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787922703321 996 $aEisenhower$93786652 997 $aUNINA