Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
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| Autore: |
Raghavarao Damaraju
|
| Titolo: |
Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
|
| Pubblicazione: | Boca Raton : , : CRC Press, Taylor & Francis, , 2011 |
| Descrizione fisica: | 1 online resource (194 p.) |
| Disciplina: | 658.8/343 |
| Soggetto topico: | Conjoint analysis (Marketing) |
| Consumers' preferences | |
| Altri autori: |
WileyJames B
ChitturiPallavi
|
| Note generali: | A Chapman & Hall book. |
| Nota di bibliografia: | Includes bibliographical references (p. 171-176) and index. |
| Nota di contenuto: | Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover |
| Sommario/riassunto: | Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. |
| Titolo autorizzato: | Choice-based conjoint analysis |
| ISBN: | 0-429-13228-X |
| 1-4200-9997-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785004403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |