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Record Nr. |
UNINA9910785004403321 |
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Autore |
Raghavarao Damaraju |
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Titolo |
Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi |
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Pubbl/distr/stampa |
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Boca Raton : , : CRC Press, Taylor & Francis, , 2011 |
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ISBN |
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0-429-13228-X |
1-4200-9997-3 |
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Descrizione fisica |
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1 online resource (194 p.) |
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Altri autori (Persone) |
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WileyJames B |
ChitturiPallavi |
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Disciplina |
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Soggetti |
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Conjoint analysis (Marketing) |
Consumers' preferences |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di bibliografia |
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Includes bibliographical references (p. 171-176) and index. |
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Nota di contenuto |
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Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover |
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Sommario/riassunto |
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Disseminating information from researchers in various fields, this compilation presents the research themes, methods, and findings, making it a significant reference for design researchers and design practitioners interested in furthering understanding of design activity in real-world settings. |
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