Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon
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| Autore: |
Solomon Michael R
|
| Titolo: |
Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon
|
| Pubblicazione: | New York, : AMACOM, c2003 |
| Descrizione fisica: | 1 online resource (288 p.) |
| Disciplina: | 658.8/27 |
| Soggetto topico: | Branding (Marketing) |
| Consumers' preferences | |
| Customer relations | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 251-265) and index. |
| Nota di contenuto: | Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index |
| Sommario/riassunto: | Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy. |
| Titolo autorizzato: | Conquering consumerspace |
| ISBN: | 0-8144-2722-7 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910780232103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |