LEADER 02225nam  22005654a 450 
001 9910780232103321
005 20230617030500.0
010   $a0-8144-2722-7
035   $a(CKB)111087027959192
035   $a(EBL)243006
035   $a(OCoLC)475962439
035   $a(SSID)ssj0000128882
035   $a(PQKBManifestationID)11150077
035   $a(PQKBTitleCode)TC0000128882
035   $a(PQKBWorkID)10070426
035   $a(PQKB)11074508
035   $a(MiAaPQ)EBC243006
035   $a(Au-PeEL)EBL243006
035   $a(CaPaEBR)ebr10120154
035   $a(OCoLC)935227938
035   $a(EXLCZ)99111087027959192
100   $a20021204d2003      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aConquering consumerspace$b[electronic resource] $emarketing strategies for a branded world /$fMichael R. Solomon
210   $aNew York $cAMACOM$dc2003
215   $a1 online resource (288 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-0741-2 
320   $aIncludes bibliographical references (p. 251-265) and index.
327   $aPreliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index
330   $aWelcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
606   $aBranding (Marketing)
606   $aConsumers' preferences
606   $aCustomer relations
615  0$aBranding (Marketing)
615  0$aConsumers' preferences.
615  0$aCustomer relations.
676   $a658.8/27
700   $aSolomon$b Michael R$0222905
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780232103321
996   $aConquering consumerspace$93784758
997   $aUNINA