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Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews



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Autore: Mathews Brian (Brian Scott) Visualizza persona
Titolo: Marketing today's academic library [[electronic resource] ] : a bold new approach to communicating with students / / Brian Mathews Visualizza cluster
Pubblicazione: Chicago, : American Library Association, 2009
Descrizione fisica: 1 online resource (191 p.)
Disciplina: 021.7
Soggetto topico: Academic libraries - Marketing
Academic libraries - Public relations
Libraries and students
Advertising - Libraries
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Sommario/riassunto: Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Titolo autorizzato: Marketing today's academic library  Visualizza cluster
ISBN: 0-8389-9155-6
1-283-21270-6
9786613212702
0-8389-9154-8
0-8389-9715-5
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910778135303321
Lo trovi qui: Univ. Federico II
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