02523nam 2200637 a 450 991077813530332120230721022445.00-8389-9155-61-283-21270-697866132127020-8389-9154-80-8389-9715-5(CKB)1000000000788198(EBL)474210(OCoLC)436156384(SSID)ssj0000198163(PQKBManifestationID)12012053(PQKBTitleCode)TC0000198163(PQKBWorkID)10168983(PQKB)10945238(MiAaPQ)EBC474210(Au-PeEL)EBL474210(CaPaEBR)ebr10492921(CaONFJC)MIL321270(EXLCZ)99100000000078819820081031d2009 uy 0engur|n|---|||||txtccrMarketing today's academic library[electronic resource] a bold new approach to communicating with students /Brian MathewsChicago American Library Association20091 online resource (191 p.)Description based upon print version of record.0-8389-0984-1 Includes bibliographical references and index.Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.Academic librariesMarketingAcademic librariesPublic relationsLibraries and studentsAdvertisingLibrariesAcademic librariesMarketing.Academic librariesPublic relations.Libraries and students.AdvertisingLibraries.021.7Mathews Brian(Brian Scott)1570271MiAaPQMiAaPQMiAaPQBOOK9910778135303321Marketing today's academic library3843776UNINA