Expanding the donor base in higher education : engaging non-traditional donors / / edited by Noah D. Drezner
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| Titolo: |
Expanding the donor base in higher education : engaging non-traditional donors / / edited by Noah D. Drezner
|
| Pubblicazione: | New York : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (225 p.) |
| Disciplina: | 378.1/06 |
| Soggetto topico: | Educational fund raising - United States |
| College benefactors - United States | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
DreznerNoah D
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | section 1. Radical minorities -- section 2. Other alumni constituencies -- section 3. On-campus constituencies and future donors. |
| Sommario/riassunto: | "Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"-- |
| Titolo autorizzato: | Expanding the donor base in higher education |
| ISBN: | 0-203-11371-3 |
| 1-299-48285-6 | |
| 1-136-28797-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910452855003321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |