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100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aExpanding the donor base in higher education $eengaging non-traditional donors /$fedited by Noah D. Drezner
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (225 p.)
300   $aDescription based upon print version of record.
311   $a0-415-53400-3 
311   $a0-415-53398-8 
320   $aIncludes bibliographical references and index.
320   $aIncludes bibliographical references and index.
327   $asection 1. Radical minorities -- section 2. Other alumni constituencies -- section 3. On-campus constituencies and future donors.
330   $a"Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"--$cProvided by publisher.
606   $aEducational fund raising$zUnited States
606   $aCollege benefactors$zUnited States
608   $aElectronic books.
615  0$aEducational fund raising
615  0$aCollege benefactors
676   $a378.1/06
701   $aDrezner$b Noah D$0956324
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910452855003321
996   $aExpanding the donor base in higher education$92165300
997   $aUNINA