Issues of representation and qualitative marketing research / / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
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| Titolo: |
Issues of representation and qualitative marketing research / / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens
|
| Pubblicazione: | Bradford, England, : Emerald Group Publishing, c2003 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (62 p.) |
| Disciplina: | 658.83 |
| Soggetto topico: | Marketing research - Methodology |
| Consumers - Research - Methodology | |
| Altri autori: |
MaclaranPauline
CatterallMiriam
StevensLorna
|
| Note generali: | Bibliographic Level Mode of Issuance: Monograph |
| Nota di contenuto: | Contents -- Abstracts & -- keywords -- Guest editorial -- Issues in representing the postmodern consumer -- Gender, identity and the consumption of advertising -- Divergent representational practices in advertising and consumer research -- Virtual connections -- Crisis, what crisis? -- Practitioner perspectives. |
| Sommario/riassunto: | Over the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers' attitudes and perceptions towards the study of consumer behaviour as it occurs in situ, conceptualising consumers as socially connected beings rather than as information processors. |
| Titolo autorizzato: | Issues of representation and qualitative marketing research |
| ISBN: | 1-280-51189-3 |
| 9786610511891 | |
| 1-84544-568-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910822772803321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Qualitative Marketing Research. : No.3 ; ; v. 6.