LEADER 02718nam 2200613Ia 450 001 9910822772803321 005 20200520144314.0 010 $a1-280-51189-3 010 $a9786610511891 010 $a1-84544-568-6 035 $a(CKB)1000000000004267 035 $a(OCoLC)70747159 035 $a(CaPaEBR)ebrary10052780 035 $a(SSID)ssj0000465934 035 $a(PQKBManifestationID)11337267 035 $a(PQKBTitleCode)TC0000465934 035 $a(PQKBWorkID)10457824 035 $a(PQKB)11078873 035 $a(MiAaPQ)EBC232255 035 $a(Au-PeEL)EBL232255 035 $a(CaPaEBR)ebr10052780 035 $a(CaONFJC)MIL51189 035 $a(EXLCZ)991000000000004267 100 $a20000815d2003 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aIssues of representation and qualitative marketing research /$fGuest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens 205 $a1st ed. 210 $aBradford, England $cEmerald Group Publishing$dc2003 215 $a1 online resource (62 p.) 225 1 $aQualitative Marketing Research. No.3 ;$vVol. 6 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-86176-835-3 327 $aContents -- Abstracts & -- keywords -- Guest editorial -- Issues in representing the postmodern consumer -- Gender, identity and the consumption of advertising -- Divergent representational practices in advertising and consumer research -- Virtual connections -- Crisis, what crisis? -- Practitioner perspectives. 330 $aOver the past two decades consumer researchers have begun to more fully explore the role of cultural values, beliefs and traditions in buying and consumption behaviour. Drawing on sociological and anthropological perspectives, this has marked a shift in focus away from individual consumers' attitudes and perceptions towards the study of consumer behaviour as it occurs in situ, conceptualising consumers as socially connected beings rather than as information processors. 410 0$aQualitative Marketing Research.$nNo.3 ;$vv. 6. 606 $aMarketing research$xMethodology 606 $aConsumers$xResearch$xMethodology 615 0$aMarketing research$xMethodology. 615 0$aConsumers$xResearch$xMethodology. 676 $a658.83 701 $aMaclaran$b Pauline$01605908 701 $aCatterall$b Miriam$01686102 701 $aStevens$b Lorna$01686103 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910822772803321 996 $aIssues of representation and qualitative marketing research$94058738 997 $aUNINA