Multinational enterprises in emerging markets / / Yadong Luo
(Visualizza in formato marc)
(Visualizza in BIBFRAME)
| Autore: |
Luo Yadong
|
| Titolo: |
Multinational enterprises in emerging markets / / Yadong Luo
|
| Pubblicazione: | [Copenhagen], : Copenhagen Business School Press |
| Abingdon, : Marston Book Services [distributor], c2002 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (407 p.) |
| Disciplina: | 338.88 |
| Soggetto topico: | International business enterprises |
| Competition, International | |
| Note generali: | Includes index. |
| Nota di contenuto: | Intro -- Contents -- Preface -- 1. Assessing Emerging Markets: Country Competitiveness and Industrial Environment -- 2. Facing Regulatory Environments in Emerging Markets: Shifts of Inbound FDI Policies -- 3. Dealing with Emerging Market Governments: Relationship Building and Development -- 4. Balancing Business Ethics and Culture: Corruption and Personal Networking in Emerging Markets -- 5. Curtailing Liabilities of Foreignness in Emerging Markets: Defensive vs. Offensive Approaches -- 6. Entering Emerging Markets: Where, When, and How -- 7. Partnering with Emerging Market Firms: Joint Venture Formation and Management -- 8. Linking Emerging Market Operations with Global Integration: Parent- Subsidiary Relations -- Case 1. Exxon in China -- Case 2. Wal-Mart in Mexico -- Case 3. Sony in Poland and Brazil -- Case 4. Philip Morris in Russia -- Case 5. Troika Potato Chips -- Index. |
| Titolo autorizzato: | Multinational enterprises in emerging markets |
| ISBN: | 87-630-9959-4 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910819473503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |