Vai al contenuto principale della pagina

Transforming social media business models through blockchain / / Nitin Upadhyay (Goa Institute of Management, India)



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Upadhyay Nitin Visualizza persona
Titolo: Transforming social media business models through blockchain / / Nitin Upadhyay (Goa Institute of Management, India) Visualizza cluster
Pubblicazione: Bingley, England : , : Emerald Publishing, , [2020]
©2020
Edizione: 1st ed.
Descrizione fisica: 1 online resource (105 pages)
Disciplina: 005.824
Soggetto topico: Blockchains (Databases)
Social media - Economic aspects
Mass media and business
Computers, Blockchain
Media studies
Note generali: Includes index.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: Chapter 1. Social media business model -- Chapter 2. Blockchain -- Chapter 3. Challenges and opportunities -- Chapter 4. Blockchain value proposition -- Chapter 5. Blockchain-based social media enterprise.
Sommario/riassunto: Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.
Titolo autorizzato: Transforming social media business models through blockchain  Visualizza cluster
ISBN: 1-83867-301-6
1-83867-299-0
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910819206403321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: Emerald points.